Tesla launched a new dual-motor all-wheel-drive Cybertruck starting at $59,990, a $20,000 reduction from the prior premium AWD model, alongside cutting the Cyberbeast price to $99,990 from $114,990. This move addresses sluggish sales of about 5,000 units per quarter, far below initial 250,000 annual projections, amid a cooling EV market. Buyers now have access to a more affordable entry point with key features like powered tonneau cover and bed outlets, though Elon Musk noted the pricing lasts only 10 days.
Background
Tesla unveiled the Cybertruck in 2019 with a promised base price of $40,000, positioning it as a disruptive electric rival to gas-powered pickups like the Ford F-150. Production began in late 2023 with high-priced Foundation Series models at $120,000, leading to repeated delays in cheaper variants. A rear-wheel-drive model launched at $70,000 but was discontinued due to poor sales.
By 2U.S. Cybertruck sales reached 20,237 unitsunits, half of 2024 figures and well short of CEO Elon Musk’s 250,000 annual target, per Cox Automotive data. Tesla holds significant inventory, prompting tactics like new market openings and internal sales to Musk-linked firms. The broader EV sector faces headwinds, including the end of $7,500 federal tax credits under the Trump administration and rising competition.
Tesla’s 2026 strategy emphasizes price cuts across models, a new Model Y AWD at $41,990 $41,990, to draw cost-conscious buyers while pressuring margins unless offset by cost reductions or software revenue. Musk recently announced ending Model S and X production to repurpose factory space for humanoid robots.
Key Specifications
| Specification | New AWD ($59,990) | Premium AWD ($79,990) | Cyberbeast ($99,990) |
|---|---|---|---|
| Drivetrain | Dual-motor AWD | Tri-motor AWD | Tri-motor AWD |
| Est. Range | 325 miles | 320+ miles (details not yet confirmed) | 320 miles |
| Towing Capacity | 7,500 lbs | 11,000 lbs | 11,000 lbs |
| Adaptive Suspension | Adaptive damping (no air suspension) | Adaptive air suspension | Adaptive air suspension |
| Seats | Textile, heated front row only | Premium interior, heated both rows | Premium interior, heated both rows |
| Key Features | Powered tonneau, bed outlets (2x120V, 1x240V) | All features + Powershare V2X | All features + higher performance |
Note: Prices exclude destination fees and options; range is EPA-estimated where specified. Luxe Package discontinued for Cyberbeast.
Analysis: Features and Compromises
The new $59,990 AWD model includes dual motors for better traction than the canceled RWD, retaining essentials like a powered tonneau cover and bed outlets absent in the prior base. It offers 325 miles of range, slightly less than the RWD’s 350 miles, but with AWD utility. Compromises include fixed adaptive damping instead of air suspension, lower 7,500-pound towing versus 11,000 pounds on pricier trims, and basic textile seats with front-only heating.
This trim targets broader appeal without stripping core Cybertruck traits like the stainless-steel exoskeleton. Tesla’s site configurator confirms availability, with deliveries expected later in 2026. However, Musk’s 10-day limit on this pricing introduces urgency and uncertainty—will it return, or was it a flash tactic to clear inventory?
Analysis: Sales Context and Market Pressures
Cybertruck volumes hover at 5,000 quarterly units, or under 10% of projections, amid recalls for issues like rearview cameras, wipers, and accelerator pedals. Price cuts reverse August 2025 hikes, dropping Cyberbeast by $15,000 and eliminating the Luxe Package (supervised FSD, tire protection, free Supercharging). Analysts note lower-priced mixes could squeeze margins without efficiency gains.
EV demand has slowed since the September 2025 tax credit cuts, with Tesla facing global rivals. Repositioning the Cybertruck from “apocalypse-proof” luxury to work truck aligns with F-150 competition, though at $59,990 it remains premium versus the F-150’s $39,330 base.
Comparison with Competitors
| Model | Starting Price | Drivetrain | Range/Towing |
|---|---|---|---|
| Tesla Cybertruck AWD (new) | $59,990 | Dual-motor AWD | 325 mi / 7,500 lbs |
| Ford F-150 Lightning | $49,975 | RWD/AWD options | 320 mi / 10,000 lbs |
| Rivian R1T | $69,900 | Quad-motor AWD | 420 mi / 11,000 lbs |
| GMC Hummer EV | $98,845 | Tri-motor AWD | 381 mi / 7,500 lbs |
The new Cybertruck undercuts Rivian and Hummer on price while matching F-150 Lightning range, but trails in towing. It offers unique stainless-steel durability at a competitive entry.
Verdict
This $59,990 AWD Cybertruck marks Tesla’s boldest step toward affordability, packing AWD, 325-mile range, and utility features for traditional pickup buyers frustrated by prior high prices. It’s ideal for early adopters or fleets seeking electric toughness without premium costs, but the 10-day pricing window, sales shortfalls, and ongoing recalls raise risks—wait for confirmed delivery timelines and long-term availability. Serious truck shoppers should compare against Ford’s cheaper, higher-towing Lightning before committing.
