MG has unveiled a teaser for its upcoming all-electric MG7 sedan, priced around €17,700 to €23,600, featuring a sporty fastback design with apparent Porsche Taycan influences and LiDAR for advanced driver assistance. This electric version of the recently launched gasoline MG7 targets value-conscious buyers in a competitive Chinese EV sedan market, potentially challenging models like the Xiaomi SU7 at a lower price point. EV enthusiasts should note the design similarities, which have already drawn criticism online, as MG aims to expand globally with 13 new electrified models over three years.
Background: MG’s Rise as Global EV Contender
MG, owned by China’s SAIC Motor, has transformed from a British heritage brand into a dominant force in electric vehicles. In 2025, MG sold 137,000 vehicles in China, a 59% increase year-over-year, and 591,000 units overseas, with over half in Europe and the UK. For 11 consecutive years, it has been the top Chinese brand in Europe, outselling Tesla in the region during the first half of 2025.
The brand’s aggressive expansion includes plans for 13 new EVs and hybrids from 2026 over three years, priced from €9,400 to €35,300, covering sedans and SUVs to appeal to diverse buyers. This teaser aligns with that strategy, following the gasoline MG7’s launch earlier in January 2026 at RMB 137,900-178,900 (€16,200-€21,100).
Key Specifications
Detailed specs for the electric MG7 remain unconfirmed, as only teaser images are available. The gasoline MG7 is a mid-size coupe sedan. Here’s a summary based on available data:
| Specification | Details |
|---|---|
| Body Style | Sporty fastback sedan (electric version of MG7) |
| Estimated Price (China) | RMB 150,000-200,000 (€17,700-€23,600) |
| Gasoline MG7 Price (China) | RMB 137,900-178,900 (€16,200-€21,100) |
| Key Features (Teaser) | Flush door handles, “07” badge, roof bump suggesting LiDAR |
| Advanced Tech | LiDAR for smart driving assistance (inferred) |
| Launch Timeline | Details not yet confirmed |
| Powertrain (Electric) | Details not yet confirmed |
| Range/Battery | Details not yet confirmed |
Note: Full electric specs like power output, battery size, and range are not disclosed in the teaser.
Design Analysis: Sleek but Controversial Porsche Echoes
The teaser reveals a low-slung fastback silhouette with athletic proportions that MG fans appreciate. Flush door handles and a subtle “07” badge confirm links to the MG7. A roof-mounted bump hints at LiDAR, enabling Level 2+ or higher autonomous driving features common in premium Chinese EVs.
However, the design has ignited debate. Online commentators criticize its strong resemblance to the Porsche Taycan, following similar accusations against the Xiaomi SU7 and SAIC Z7. The Taycan’s iconic fastback profile, frameless doors, and rear haunch appear echoed here, potentially alienating Porsche loyalists while appealing to budget-conscious buyers seeking premium aesthetics.
Despite the inspiration, MG’s execution emphasizes affordability. The electric MG7 could leverage SAIC’s Modular Scalable Platform (seen in MG4 and recent models like MGS6 EV), promising efficient packaging and handling, though confirmation awaits official reveals.
Market Positioning and Strategic Advantages
MG positions the electric MG7 as a disruptor in the mid-size EV sedan segment. Its pricing undercuts rivals while offering global brand recognition—crucial in Europe, where MG outsells Tesla. The vehicle’s high-tech focus, including potential LiDAR-assisted ADAS, matches competitors’ gadget-heavy appeals.
SAIC’s battery expertise, evident in models like the MG4 Anxin Edition with semi-solid-state batteries, suggests the MG7 could feature efficient LFP or advanced cells for a competitive range. MG’s 2025 success—591,000 overseas sales—provides a launchpad, but unanswered questions linger: Will it achieve Euro NCAP 5-stars like the MGS6 EV? How will it handle real-world efficiency?
Critically, design mimicry risks backlash in premium markets. While cost savings enable low pricing, MG must prove originality in dynamics and build quality to sustain growth.
Performance and Tech Outlook
Without specs, expectations draw from SAIC siblings. The IM5 sedan offers dual-motor setups up to 572kW (770hp) and 802Nm in Performance guise, hinting at potent options for the MG7. Recent MG EVs like the MGS6 achieve 329 miles WLTP range with 77kWh batteries and 180-266kW power, fast-charging in 38 minutes.
Interior tech could mirror the MGS6’s 12.8-inch infotainment and 10.25-inch driver display, with Trophy-level HUD and premium audio. Boot space and frunk might prioritize practicality, as in other MG models.
Competitor Comparison
| Model | Price (Est. €) | Power | Range (WLTP est.) | Key Edge |
|---|---|---|---|---|
| MG7 Electric | 17,700-23,600 | Details not confirmed | Details not confirmed | Lowest price, global reach |
| Xiaomi SU7 | ~30,000+ | High-tech ADAS | ~500-800km CLTC | Brand hype, acceleration |
| SAIC Z7 | ~25,000+ | Porsche-like design | Details not confirmed | Similar styling, SAIC tech |
| Porsche Taycan | 100,000+ | Up to 761hp | Up to 678km | Premium badge, dynamics |
The MG7 undercuts Xiaomi SU7 and SAIC Z7 by 20-40%, trading some power for accessibility. Against the Taycan, it offers 1/5th the price for comparable looks.
Verdict
The electric MG7 positions MG as a value leader in EV sedans, delivering Taycan-esque style and tech at €20,000 average—ideal for fleet buyers, young professionals, and emerging markets seeking premium without premium cost. Success hinges on confirming competitive range (aim for 300+ miles WLTP), refined dynamics, and unique flair beyond Porsche shadows. For Porsche fans, it’s imitation; for pragmatists, it’s smart disruption—watch for full reveal to clarify if it drives as good as it teases.
