The AUDI E7X, a China-exclusive all-electric premium SUV from Audi’s new ringless brand, measures 5,049 mm long with up to 500 kW (670 hp) in its top dual-motor variant. Spotted in cold-weather testing and detailed by China’s MIIT, this SAIC-partnered model debuts at Auto China 2026 and eyes exports to Europe, challenging tariffs on Chinese EVs.
For EV buyers seeking massive luxury SUVs, the E7X combines Audi’s driving dynamics with SAIC’s digital tech, offering spacious three-row potential in a segment dominated by Tesla and Li Auto.
Background: Audi’s Ringless China Strategy
Audi launched its China-exclusive AUDI brand in November 2024 without the iconic four-ring logo to target tech-savvy local buyers and avoid cannibalizing its global lineup. This joint venture with SAIC, using the Advanced Digitized Platform, follows the E5 Sportback wagon and integrates German engineering with Chinese digital ecosystems for faster development.
The E7X builds on the AUDI E SUV concept shown at Auto Guangzhou 2025. SAIC’s IM Motors platform underpins it, shared with MG models sold in markets like Australia. Volkswagen Group’s export ambitions, including EU trademark filings on December 2, position China factories as global hubs amid ongoing tariff debates.
Key Specifications
| Specification | Details |
|---|---|
| Length | 5,049 mm (16.57 ft) |
| Width | 2,002 mm (6.53 ft) |
| Height | 1,708 mm (5.61 ft) |
| Wheelbase | 3,060 mm (10.04 ft) |
| Powertrain Options | RWD: 300 kW (402 hp), 500 Nm AWD: 500 kW (670 hp), 800 Nm |
| Motors | Huayu Automotive (SAIC subsidiary); single rear or dual with front 200 kW |
| Battery Supplier | CATL (capacity not confirmed) |
| Top Speed (AWD) | 143 mph |
| Weight (AWD) | 5,893 lb |
| Wheels | 21-inch or 22-inch options |
| Key Features | LiDAR roof unit, Matrix LED headlights, flush door handles, camera mirrors option |
| Debut | Auto China 2026 (April 24-May 3, Beijing) |
Design and Exterior: Progressive Scale
The E7X’s monolithic design echoes the E SUV concept with clean surfaces, a black wraparound front loop housing vertical Matrix LED headlights, and sculpted wheel arches for a dynamic stance. Short overhangs emphasize sportiness on its massive frame, larger than the Q8 e-tron at over 5 meters long. Rear lighting mirrors the front’s graphics, with an illuminated AUDI logo and flush handles adding premium flair.
A prominent LiDAR pod above the windshield signals L2+ ADAS readiness, vital for China’s smart driving market. Cold-weather test photos confirm production intent, showing 21- or 22-inch wheels.
Powertrain and Performance: Dual Options for China
Buyers choose rear-wheel drive with a 300 kW (402 hp, 500 Nm) rear motor for efficiency, or all-wheel drive, adding a 200 kW front unit for 500 kW total (670 hp, 800 Nm). Both from SAIC’s Huayu, they promise strong acceleration despite the 5,893 lb curb weight, with AWD topping 143 mph. CATL batteries ensure cutting-edge cells, though capacity and range remain unconfirmed.
Interiors, unseen publicly, likely mimic the E5’s screen-heavy dash with China-specific software, minimalist console, and optional camera mirrors expanding digital displays.
Market Positioning and Tech Integration
Tailored for Chinese families, the 3,060 mm wheelbase hints at three-row seating akin to the Audi Q7, prioritizing space and connectivity. Fermín Soneira, CEO of the Audi-SAIC project, calls it an “SUV without compromises” blending emotion and usability.
Unanswered questions persist: exact range, pricing, and interior confirmation. Export viability hinges on EU tariff outcomes, as Volkswagen lobbies for access.
Comparison with Competitors
| Model | Length (mm) | Power (kW) | Wheelbase (mm) | Notes |
|---|---|---|---|---|
| AUDI E7X (AWD) | 5,049 | 500 | 3,060 | China-focused digital tech, LiDAR |
| Audi Q8 e-tron | ~4,995 | 300 max | 2,926 | Smaller, global Audi brand |
| Li Auto L9 | 5,210 | ~380 (EREV) | 3,105 | Extended-range, family rival (specs from knowledge) |
| Tesla Model X | 5,036 | 1,020 | 2,965 | More power, less wheelbase |
Verdict
The AUDI E7X delivers flagship scale and power for China’s premium EV SUV segment, leveraging SAIC for cost-effective tech while retaining Audi DNA. Ideal for large families wanting 670 hp luxury with smart features, but global buyers await export clarity amid trade tensions. Range and pricing details will decide if it disrupts beyond China.
