A One-Off Electric Concept Inspired by Formula E and Digital Culture
The 2026 Brussels Motor Show opened with a strong design statement from DS Automobiles. The brand unveiled the Taylor Made N°4 Concept, a bespoke electric design study created in collaboration with Taylor Barnard, the newest member of the DS PENSKE Formula E Team.
As with most concept cars, this model is not intended for production. Instead, it serves as a stylistic and technological showcase, highlighting DS Automobiles’ vision for premium electric mobility, motorsport-inspired design, and digital-first branding.
Design Transformation: Racing Meets Gaming Aesthetics
The Taylor-made N°4 Concept is based on the standard DS N°4, but the similarities largely end there. Designers from DS DESIGN STUDIO worked directly with Barnard to translate his world—professional racing and video games—into a physical car.
Key Exterior Changes
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Lowered ride height
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Wider front and rear tracks
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Sharper, more aggressive stance
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Visual proportions inspired by virtual racing environments
The result is a compact EV that looks equally at home on a racetrack or inside a high-end racing game.
Titanium Everywhere: Materials as a Design Statement
One of the most distinctive aspects of the concept is its extensive and creative use of titanium-inspired finishes.
Titanium Design Elements
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Pure Titanium paint on selected body panels
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Liquid Titanium accents for a reflective, metallic contrast
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Craft Titanium fabric replacing traditional carbon fiber on:
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Front splitter
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Side skirts
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Black Titanium roof and rear spoiler
This layered material approach gives the car a futuristic, almost industrial character while reinforcing DS’s premium positioning.
Personal Details: Taylor Barnard’s Signature
The concept is filled with subtle personal references to its co-creator.
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Light Gold accents on mirrors and wheels (DS Performance signature color)
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Purple highlights on door handles (Barnard’s favorite color)
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Racing number 77 integrated into:
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Hood graphics
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Rear lighting elements
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Pixel-style headlights and a bold N°4 logo centered in the grille
These details transform the car from a generic concept into a personal design statement.
Production Reality: DS N°4 E-TENSE Electric Model
Alongside the concept, DS Automobiles also highlighted the production-ready DS N°4 E-TENSE, the fully electric version that customers can actually buy.
DS N°4 E-TENSE – Key Specifications
| Specification | Value |
|---|---|
| Power output | 158 kW (213 hp) |
| Battery capacity | 58.3 kWh |
| WLTP range | Up to 450 km |
| 0–100 km/h | 7.1 seconds |
| Length | 4.40 m |
| Width | 1.83 m |
This places the N°4 E-TENSE firmly in the premium compact EV segment, optimized for urban and suburban European driving.
Hybrid Options for a Gradual Transition
For buyers not ready to go fully electric, DS offers electrified alternatives:
Electrified DS N°4 Lineup
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Plug-in Hybrid:
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225–240 hp
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Up to 81 km electric-only range
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Hybrid (self-charging):
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145 hp
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Electric driving is possible for ~50% of city use
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Total combined range of up to 1,000 km
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Smart Tech and Battery Management
The DS N°4 range emphasizes digital convenience and efficiency:
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Smartphone app for:
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Battery monitoring
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Charging schedules
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Heat pump system:
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Optimizes battery temperature
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Improves charging speed in cold conditions
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These features underline DS Automobiles’ focus on real-world EV usability, not just design.
From Brussels to the Metaverse: Roblox Integration
If you can’t see the car in person, DS has another plan. The brand announced a partnership with Driving Empire on the Roblox platform.
Sometime in 2026, players will be able to experience the Taylor-made N°4 Concept virtually—exploring its colors, design, and proportions in a digital world that mirrors the concept’s gaming-inspired origins.
Why the Taylor Made N°4 Concept Matters
This project is more than a show car:
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Strengthens DS’s link to Formula E
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Bridges motorsport, gaming, and electric mobility
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Reinforces DS Automobiles’ image as a design-led premium EV brand
While the concept itself won’t reach production, many of its ideas—materials, lighting signatures, and digital storytelling—are likely to influence future DS electric models.








