After nearly two decades as America’s electric motorcycle pioneer, Zero Motorcycles is heading across the Atlantic. The Santa Cruz-born company has announced that it’s moving its global headquarters to the Netherlands — a strategic shift aimed at deepening its roots in Europe, where demand for electric two-wheelers continues to surge.
But don’t worry, America — Zero insists this isn’t a breakup. It’s more of a “we need some space” situation.
Key Facts & Timeline
| Parameter | Zero Motorcycles 2025 |
|---|---|
| Founded | 2006, Santa Cruz, California |
| New Global HQ | The Netherlands |
| U.S. Facility | Innovation & R&D Center (California) |
| Investment | $50 million funding round |
| Main Market Focus | Europe |
| CEO | Sam Paschel |
| Goal | Accelerate global growth and EV innovation |
Why the Move?
According to CEO Sam Paschel, this isn’t about leaving home — it’s about following the market. Europe has become Zero’s largest and fastest-growing region, where government incentives, EV infrastructure, and consumer enthusiasm for electric bikes are leading the global charge.
Paschel describes the relocation as a way to “focus and scale efficiently,” bringing Zero closer to its most passionate riders and partners. Simply put: Europe’s electric scene is booming, and Zero wants to be at the center of it.
Image ALT: “Zero Motorcycles electric bikes lineup at European launch event”
What Happens to the U.S. Operations?
Before American fans start writing farewell letters, here’s the good news: Zero isn’t leaving the U.S. completely. The California facility will remain open, reborn as the brand’s Innovation Center — a hub for advanced research and product development.
That means the brains stay in California, even if the boardroom moves to a land of canals, windmills, and stroopwafels.
Zero will continue to support U.S. dealers, service centers, and customers, ensuring American riders still get access to the company’s latest models, upgrades, and support.
Strategic Investment and Global Ambitions
Zero’s main shareholder has backed the European expansion with a $50 million investment, signaling that this move is more than symbolic. The funds are aimed at accelerating global transformation — which likely means faster product cycles, broader distribution, and new technologies.
Zero’s production network has already become increasingly global, with several components and entry-level models manufactured in partnership with suppliers in Asia. Relocating HQ to Europe marks another step in building a truly international electric motorcycle brand.
Market Context
Zero’s decision reflects a broader industry trend: while the U.S. market remains important, Europe is currently the heartbeat of the EV revolution. From motorcycles to cars, the EU’s emissions targets and urban mobility initiatives make it a natural home for innovation in electrified transport.
By basing its HQ in the Netherlands — a major logistics and mobility hub — Zero gains easier access to suppliers, partners, and consumers across the continent.
What It Means for Riders
For American fans, the message is clear: Zero isn’t gone — it’s growing.
New models, more tech, and continued innovation are still on the roadmap. The California Innovation Center will keep developing the next generation of electric bikes, while the European HQ will focus on scaling production and market reach.
And yes, we’re all hoping that “accelerating transformation” really means “even faster, cooler, and more affordable electric bikes.”
Conclusion
Zero Motorcycles’ move to the Netherlands might sting a little for its American fans, but it’s a smart, forward-looking play. To lead the electric motorcycle revolution, you need to be where the momentum is — and right now, that’s Europe.
So while California remains the brand’s creative home, the Netherlands is now its global command center.
Bon voyage, Zero. Just promise you’ll still write — and maybe send a few new bikes our way.
FAQ
Why did Zero Motorcycles move to Europe?
Europe is currently the largest and fastest-growing market for electric motorcycles, offering better infrastructure and incentives.
Will Zero still operate in the U.S.?
Yes. The California facility will remain as the company’s Innovation Center for R&D and product development.
What’s next for Zero Motorcycles?
With a new European HQ and $50 million in fresh investment, expect expanded production, faster innovation, and more global reach.