Audi has officially unveiled its new electric roadster, the Audi Concept C, and it’s everything fans of the brand have been waiting for. After discontinuing legendary models like the TT and R8, many worried that Audi’s vision of “sporty” would only mean electric SUVs with slightly aggressive styling.
But with the Concept C, Audi is signaling a bold return to its performance roots — this time with a fully electric sports car that combines cutting-edge technology, thrilling performance, and a design that pays homage to the brand’s icons.
🚗 A Bold New Direction for Audi’s Electric Sports Cars
Designed under the guidance of Massimo Frascella, Audi’s new head of design (known for the iconic Land Rover Defender redesign), the Concept C blends classic Audi DNA with a futuristic twist.
Key design highlights:
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Compact, muscular body with sharp, athletic lines.
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Sleek 20-inch alloy wheels inspired by the original Audi TT.
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Carbon fiber details to emphasize its performance focus.
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No rear windshield — instead, two aerodynamic fins house rear-view cameras and a high-mounted brake light.
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Ultra-slim LED headlights and programmable rear light animations for a dramatic, high-tech look.
Audi is bringing back its sporty heritage while pushing forward into the electric future.
⚡ Performance and Powertrain: Porsche DNA Under the Skin
While Audi hasn’t revealed full specs yet, insiders suggest the Concept C will share its platform and technology with the upcoming Porsche Boxster EV.
That means we can expect:
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800-volt fast-charging system — 0% to 80% in just 20–25 minutes.
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Driving range of up to 300 miles (≈480 km) on a full charge.
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Dual electric motors delivering instant torque and blistering acceleration.
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Estimated 0–60 mph in under 4 seconds.
| Specification | Audi Concept C (Est.) |
|---|---|
| Powertrain | Fully Electric |
| Range | 280–300 miles |
| Fast Charging Time | 20–25 min (0–80%) |
| 0–60 mph | < 4 seconds |
| Launch Year | 2027 |
| Expected Price | $85,000 – $95,000 |
🏁 Interior: Minimalist Yet Luxurious
Audi has created an interior that combines modern minimalism with premium comfort — a true driver-focused sports cockpit.
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Lower seating position thanks to a unique battery layout positioned behind the seats instead of under the floor.
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A hidden 10.4-inch infotainment screen that rises from the dashboard at the push of a button.
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Physical controls with haptic feedback — a refreshing change from today’s all-touchscreen trend.
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Natural wool and high-end sustainable materials throughout the cabin.
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Aluminum switches and tactile knobs for a more engaging driving experience.
Audi’s approach ensures the cabin feels futuristic without losing the emotional connection of physical controls.
🌱 Sustainability and Benefits of Going Electric
Like any electric vehicle, the Audi Concept C brings significant environmental and practical advantages:
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Zero tailpipe emissions make it ideal for urban areas with strict environmental regulations.
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Lower maintenance costs — no oil changes, spark plugs, or traditional engine components.
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Compatibility with renewable energy sources, such as solar charging at home.
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Quiet operation, reducing noise pollution in cities.
Driving an electric sports car isn’t just thrilling — it’s a step toward a cleaner, quieter future.
💰 Pricing and Competitors
The Audi Concept C is expected to go into production in 2027, entering a growing market for electric sports cars.
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Estimated price: between $85,000 and $100,000.
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Main competitors:
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MG Cyberster — starting around $80,000
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Porsche Boxster EV — expected to start at $110,000+
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With its balance of performance, design, and price, Audi is positioning the Concept C as a strong contender in this competitive segment.
📈 Why the Concept C Matters
The Audi Concept C isn’t just another concept car — it’s a statement about the brand’s future.
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Reintroduces Audi to the world of pure sports cars in the EV era.
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Bridges the gap between the playful spirit of the TT and the supercar prestige of the R8.
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Positions Audi as a serious player in the luxury electric vehicle market.
🔥 Final Thoughts
The Audi Concept C represents more than just a new model — it’s a new era for Audi sports cars. By blending stunning design, advanced electric technology, and thrilling performance, Audi has created a car that could become as iconic as the TT and R8.
With its arrival set for 2027, the Concept C will not just compete — it has the potential to redefine what an electric sports car can be.
For fans of performance and innovation, the future is clear: the road ahead is electric. ⚡
