Shoei Unveils the First Motorcycle Helmet With Fully Integrated Augmented Reality

GT-Air 3 Smart brings AR, HUD, and premium audio into one next-generation helmet

Motorcyclists just took a major step into the future.
Japanese helmet icon Shoei has partnered with French tech company EyeLights to launch what they claim is the world’s first motorcycle helmet with a fully integrated augmented-reality display: the GT-Air 3 Smart.

This innovative full-face helmet combines premium protection with built-in navigation, a nano-OLED HUD, radar warnings, and a powerful Bluetooth audio system — all without needing external hardware or bulky aftermarket add-ons.

A Helmet With a Built-In AR Head-Up Display

The star of the GT-Air 3 Smart is its third-generation EyeLights HUD, seamlessly integrated into the visor assembly.

Key features of the integrated HUD include:

• Nano-OLED display is visible even in direct sunlight

• Project information 3 meters (10 ft) ahead of the rider

• Shows speed, GPS navigation, radar warnings, and system alerts

• Claims 32% faster reaction time, since riders no longer look down at phone/GPS

• No separate attachments or devices required

The helmet essentially brings fighter-jet-style AR to everyday road riders.

Built-In Premium Bluetooth Audio System

EyeLights has also integrated one of the most advanced communication systems available:

Audio + Connectivity Features

• Built-in Bluetooth microphone & high-fidelity speakers

• Full compatibility with iOS and Android, including voice assistants

• Mesh offline intercom system

• Universal compatibility with other brands’ communication systems

• EyeLights claims it is the most powerful helmet intercom on the market

Riders can take calls, control navigation, listen to music, or communicate with friends — without any external modules.

Shoei Safety + EyeLights Technology

The GT-Air 3’s Smart edition builds on Shoei’s reputation for world-class protection and comfort:

• Same aerodynamic shell as the GT-Air 3

• Premium ventilation system

• Emergency quick-release cheek pads

• Multiple shell sizes for optimal fit

• Optional sun visor + anti-fog compatibility

The Smart version merges Shoei’s safety engineering with EyeLights’ AR technology to create one of the most sophisticated helmets ever released.

Pricing, Colors, and Availability

This level of tech doesn’t come cheap.

Pricing

• Shoei GT-Air 3 Smart: $1,199 USD

• That’s $420 more than the standard GT-Air 3

Available Colors

• White

• Matte Black

• Matte Blue

• Matte Metallic Gray

• Real TC10 (graphic)

Availability

• Pre-orders available now through the EyeLights website

• Global shipments expected soon, depending on the region

Conclusion: The Future of Rider Tech Has Arrived

The Shoei GT-Air 3 Smart isn’t just another helmet — it marks the beginning of true augmented reality for motorcyclists.
With a nano-OLED HUD, built-in navigation, advanced intercom, and full smartphone integration, this model could redefine what riders expect from premium helmets in the coming years.

At $1,199, it’s not cheap — but for many, the combination of safety, convenience, and futuristic tech will be worth every penny.